About Time Magazine is brainchild of Angelica Malin, who started the website in March 2014 (when she realised the only way to stop getting fired is to run her own business). Angelica was determined to build her own online business and become a digital native. The site has grown to become one of London’s top lifestyle websites.
Now proudly a team of over 90 writers in 30 countries worldwide, About Time covers everything that’s worth your time, money and energy in London and beyond. The magazine ranks highly on SEO (Google London’s best matcha lattes, that one took serious research) and has worked with some of the UK’s most exciting brands on editorial, campaigns, social and events.
Who is About Time? Well, we’re your friend in the know; the pal who always knows about the latest pop-up, London’s coolest new dessert-only restaurant and which workout trend is sweeping the capital. We believe that your time is precious – and we want you to only hear about things that are really, truly worth your time. And if that means trying everything new HIIT class, brunch spot or strange, fusion cuisine in the capital, then so be it.